Thank You
to Our Corporate Partners
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News

2017 Quarter Horse Congress & Horse Show Tracker Information

January 19th, 2017

Horse Show Tracker had another incredibly successful Quarter Horse Congress. The analytics and user interviews clearly show that by advertising on HST, you are continually hitting the committed trainers and exhibitors who influence your target market.

USERS LOVE THE APP
As we wandered around at Congress, we talked with many of the HST users. We found out we have a nickname! People have dropped the 'horse show' part of our name and are now calling it 'The Tracker'. Other things we heard:
  • "I live by it" (from a trainer)
  • "Thanks for providing such an awesome tool!"
  • "It's fabulous!"
  • "Love, love, love the app. It saves us so much time."
  • "I only turn my data on for a few apps. The Tracker is one of them." (Canadian user)
SOME NUMBERS TO BACK IT UP
We showed well over 50% more ad impressions in 2016 than 2015 so our advertisers got way more bang for their buck!
 
Click through rates per user are significantly higher than industry average especially when you consider our average user stays on the app for an extended period of times. They are constantly checking in for draw information, class runs and current leaders. Because of their longevity on the same screens, users will many times see the same ad more than once and while they may not click on it again, your brand becomes very familiar to them. Full page ads sometimes got better click through rates than banner ads since they are shown less frequently.
 
BOOK YOUR AD NOW
We were thrilled to sell out most of our packages this year. Download our preliminary 2017 ad kit.  Don't miss out - lock in your packages and price today!
 
FUNNWARE OFFERS FULL SERVICE
We know that some of you are new to this advertising medium. At FunnWare, we strive to be a full-service provider. Whether it be graphic design or hints on better click through rates, feel free to ask us for inputs on your ad campaign.
 
HORSE SHOW TRACKER IN THE PRESS 
Many articles have been written about the app since it was first developed. Here are links to a few of this year's:
Horse Show High Tech  (NSBA Magazine - pages 46-51 has an article on behind the scenes at horse shows where Horse Show Tracker is mentioned)
Let us know how we can serve you in 2017.
 
Contact:
Kevin Shockey
FunnWare Development
614-256-2253